With the introduction of the new gTLDs it is essential to protect your brands to avoid being related with unwanted content or subject to cybersquatting on the Internet. A current example is the new .sucks domain extension which is a common expression with a derogatory meaning, is currently on the Sunrise Period. The Sunrise Period is the initial period where trademark owners registered with the TMCH can register .sucks domains matching their trademarks before they become available to the general public.
The Trademark Clearinghouse is the official database of verified trademark, which offers priority access to reserve new domains before general access. Entorno Digital is an official agent of TMCH.
If you do not register your brand.sucks during the Sunrise Period, anyone will be able to register it during the General Availability Phase.
Celebrities such as Kevin Spacey or Taylor Swift are protecting their personal brands by registering kevinspacey.sucks or taylorswift.sucks, other examples include gmail.sucks, siri.sucks and windowsphone.sucks.
If you are interested in .sucks domains to protect your brand get in touch with us.
Protect your brand from the .sucks domain
April 21, 2015
