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Last 3rd of february, started the .tel registration for landrush. Entorno Digital launched all the applications with a really positive result. Remember that .tel does not have restriccions andi s based in “first come, first serve” principle. We believe, as do many in the technology industry and the media, that the .tel is perhaps the biggest innovation since the launch of .com, where those that understood the potential early saw a great return on investment, we also believe that purchasing .tel domains in the first weeks of availability will offer as great an investment opportunity. The simple reason is that, as .com was innovative in pioneering the ease of access to new web content globally, providing a real 'first' for the internet, .tel is as unique a top level domain in driving communications and contact information to all devices on the internet. How is .tel different? A .tel domain allows the owner to create a personalized or branded online presence without needing to build a website or pay for monthly hosting and management. All other top level domains require further investment and the development of web pages or email accounts, whereas .tel does not. All existing top level domains are concerned with locating and hosting websites, while the .tel is not. Rather than being stored in web pages, making them difficult or expensive to access over mobile devices, the .tel allows businesses and individuals to store an unlimited number and all types of contact information directly in the Domain Name System (DNS) as data records. What are the key benefits for businesses? • Integration of all means of communication in a single place under their brand • An entry into the next-generation yellowpages with instant worldwide exposure • A very efficient and cost effective mobile presence • Increased search engine discoverability • … all without the need to build, host or manage a website. What are the key benefits for individuals? • Control over all the ways people reach them in a single place that is theirs forever • Protection of their private data • Always current information with real-time updates • Reachable in a single click • all without the need to build, host or manage a website. How can .tel domains be monetized? Domain Department Because the .tel owner cannot host their own website under their domain, there is a temptation to believe that monetization of .tel will not be possible. Quite the contrary is true. The .tel adds a huge number of 'click to purchase' monetization opportunities, especially targeted to mobile cellular devices, that shrewd investors should appreciate. The following may provide a few ideas: 1. Reference Companies under Generic Names A business can use the .tel to reference industry specific services. For example: Hotels.tel, Plumbers.tel, Insurance.tel, Locksmiths.tel, etc. Each .tel domain could easily have multiple sub-domains for navigation to local providers or specialists. 2. Drive Traffic from Mobile Devices to E-Commerce Storefronts A business can use the .tel to offer storefront services and collect micro-payments for downloads, products or services. For example: a celebrity fan club site can provide news, chats, or downloadable mobile content such as MP3s or ringtones. 3. Increase Search Engine Optimization A .tel plays a fundamentally different role than a traditional domain (.com,.net…) and has very specific and unique content, and is published in a different format and medium (DNS instead of Web). Therefore, Google and other search engines will want to index .tel content in addition to .com content. The .tel data is also fully structured, making it easily readable and understandable by search engine crawlers, as opposed to standard web page content that needs advanced parsing algorithms that often misunderstand the content. The .tel will reveal itself as an important SEO/SEM tool. 4. Publish a Global Yellowpage Directory Listing at a Reduced Cost Companies spend thousands of dollars advertising in online directory service solutions that are highly fragmented. The entries are expensive, restrictive in what kind of contact information may be published and do not allow live updating. Most importantly, the listing is typically local, not global. By contrast, the .tel provides a global online directory that provides a company with instant worldwide exposure. It integrates all means of communication in a single place that remain under the company's control. It allows unlimited updating and management of the contact information and keywords in real-time, and it increases search engine visibility and discoverability … all without the need to build a website and all for only the cost of a domain name. This is especially meaningful for small and medium sized businesses who want an online presence or a directory listing at a low cost.